Effect on Purchase Intention in Online Shopping Malls: Focusing on Value Creation Factors

In-Yeol Jwa, Kwang-Ho Park

Journal of Korean Society of Industrial and Systems Engineering :: Vol.45 No.2 pp.56-64

DOI:https://doi.org/10.11627/jksie.2022.45.2.056

A Methodology for Customer Core Requirement Analysis by Using Text Mining : Focused on Chinese Online Cosmetics Market

Yoon Sig Shin, Dong Hyun Baek

Journal of Korean Society of Industrial and Systems Engineering :: Vol.44 No.2 pp.66-77

DOI:https://doi.org/10.11627/jkise.2021.44.2.066

A Study on Establishing a Differentiated Marketing Strategy for Online Shopping Malls in China to Improve Customer Loyalty

Cong Mou, Hyoungtae Kim

Journal of Korean Society of Industrial and Systems Engineering :: Vol.43 No.2 pp.87-97

DOI:https://doi.org/10.11627/jkise.2020.43.2.087

Research About the Success Factor which has an Influence on B2C Internet Shopping Mall Result

Hyun-Soon Kang*, Kim Jung-Ja

Journal of Korean Society of Industrial and Systems Engineering :: Vol.32 No.3 pp.85-92

DOI: