A Study on Establishing a Differentiated Marketing Strategy for Online Shopping Malls in China to Improve Customer Loyalty

Cong Mou, Hyoungtae Kim

Journal of Korean Society of Industrial and Systems Engineering :: Vol.43 No.2 pp.87-97

DOI:https://doi.org/10.11627/jkise.2020.43.2.087

Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods

Soo Young Choi, Keun Young Park, Hyun-Soo Han

Journal of Korean Society of Industrial and Systems Engineering :: Vol.41 No.4 pp.146-159

DOI:https://doi.org/10.11627/jkise.2018.41.4.146

The Influence of After-Sales Service Quality on Customer Satisfaction and Loyalty in Mobile Phone

Jae jun Lee, Ji-Hyun Ryu, Sae-Jae Lee, Hyun-Seung Oh, Jin-Hyung Cho

Journal of Korean Society of Industrial and Systems Engineering :: Vol.40 No.4 pp.87-95

DOI:https://doi.org/10.11627/jkise.2017.40.4.087

The Relationship among TQM Practices, Employee Satisfaction and Employee Loyalty in ICT Customer Service and Retail Distribution Organizations

Gee-Hyun Hwang

Journal of Korean Society of Industrial and Systems Engineering :: Vol.38 No.1 pp.188-198

DOI:https://doi.org/10.11627/jkise.2014.38.1.188

The Effects of the Service Quality of Smartphone Applications on User Satisfaction and Loyalty

Ki-Kwang Lee^†, Wonjin Jung

Journal of Korean Society of Industrial and Systems Engineering :: Vol.36 No.3 pp.79-86

DOI:https://doi.org/10.11627/jkise.2013.36.3.79

Brand Loyalty and Brand Switching Behavior in Car Insurance Market

Heung-Kyu Kim

Journal of Korean Society of Industrial and Systems Engineering :: Vol.29 No.3 pp.87-95

DOI:

A Study of Fan's Loyalty to Products and Pro-baseball Team

Hyun-min Ko, Kyung Chang, Jae-Young Min

Journal of Korean Society of Industrial and Systems Engineering :: Vol.26 No.4 pp.6-11

DOI: