:: Journal of Korean Society of Industrial and Systems Engineering ::

About US +
- Aims and Scope
- Editorial Board
For Contributors +
Journal Search +

Journal Search Engine

A Study on Establishing a Differentiated Marketing Strategy for Online Shopping Malls in China to Improve Customer Loyalty

Cong Mou, Hyoungtae Kim

Journal of Korean Society of Industrial and Systems Engineering :: Vol.43 No.2 pp.87-97

DOI:https://doi.org/10.11627/jkise.2020.43.2.087
Open abstract

Copyright © KOREAN SOCIETY OF INDUSTRIAL AND SYSTEMS ENGINEERING. All rights reserved.
#425, Anyang trade-center, Simin-daero 161, Dongan-gu, Anyang-si, Gyeonggi-do, 14048, Korea