Establishment of Marketing Strategy for Online Shopping Mall through Customer Cluster Analysis

Seonghye Kim, Joonsoo Bae

Journal of Korean Society of Industrial and Systems Engineering :: Vol.47 No.3 pp.163-173

DOI:https://doi.org/10.11627/jksie.2024.47.3.163

The Operation Status and Competitiveness Reinforcement Plan of Cable TV in Daejeon Area

Hyoung-Hwan Min, Soo-Yong Park, Dong-Hyung Lee

Journal of Korean Society of Industrial and Systems Engineering :: Vol.45 No.3 pp.115-122

DOI:https://doi.org/10.11627/jksie.2022.45.3.115

A Study on Influencer Characteristic Factors by Using AHP

Dasol Lee, Soomin Lee, Sohyun Park

Journal of Korean Society of Industrial and Systems Engineering :: Vol.42 No.3 pp.184-192

DOI:https://doi.org/10.11627/jkise.2019.42.3.184

The Influence of Cultural Orientation on Electronic Word-of-Mouth in Online Communities

Seongho Park, Pansoo Kim

Journal of Korean Society of Industrial and Systems Engineering :: Vol.41 No.4 pp.228-237

DOI:https://doi.org/10.11627/jkise.2018.41.4.228

Game Theoretic Analysis of the Direct Marketing Channel Strategy of a Manufacturer

Hyung-Rae Cho, Rhee Min-Ho

Journal of Korean Society of Industrial and Systems Engineering :: Vol.32 No.3 pp.168-177

DOI:

A Study of Fan's Loyalty to Products and Pro-baseball Team

Hyun-min Ko, Kyung Chang, Jae-Young Min

Journal of Korean Society of Industrial and Systems Engineering :: Vol.26 No.4 pp.6-11

DOI:

A Study of Professional Baseball Team Fan''s Preference to the Team and the Products of Its Company

Journal of Korean Society of Industrial and Systems Engineering :: Vol.25 No.5 pp.15-21

DOI: