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The Effect of Consumption Values in Luxury Brands on Cult Intention : Focusing on the Mediating Effects of Positive Affect and Compatibility

Kihyung Kim, SangLin Han, Yunchang Shin

Journal of Korean Society of Industrial and Systems Engineering :: Vol.43 No.2 pp.98-109

DOI:https://doi.org/10.11627/jkise.2020.43.2.098
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