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Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods

Soo Young Choi, Keun Young Park, Hyun-Soo Han

Journal of Korean Society of Industrial and Systems Engineering :: Vol.41 No.4 pp.146-159

DOI:https://doi.org/10.11627/jkise.2018.41.4.146
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