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ISSN : 2005-0461(Print)
ISSN : 2287-7975(Online)
Journal of Society of Korea Industrial and Systems Engineering Vol.42 No.4 pp.106-115

A Study on the Direction of Domestic Sharing Economy through Comparative Analysis of Domestic and Overseas Business Cases

Jong Byeok Won*,Dong Hyun Baek**†
*Graduate School of Management Consulting, Hanyang University
**Department of Business Administration, Hanyang University ERICA
Corresponding Author :


A sharing economy has emerged through today’s trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.

국내 및 해외 비즈니스 사례 비교 분석을 통한 국내 공유경제 비즈니스 발전 방향 연구

*한양대학교 일반대학원 경영컨설팅학과
**한양대학교 경상대학 경영학부