This paper studies the effect of information quality level and customer demand on performance measures in a supply chain. The information quality level compares 2 types, the information levels of a customer demand and a lead time. The customer demand process follows a general auto-correlated AR(1) process without seasonality. In the AR(1) process, indicates the degree of demand fluctuation and means the trend of customer demand. ANOVA tests using a 5% significance level are performed in SPSS to examine significant performance changes among various cases.