This paper presents a spreadsheet-based reliability prediction simulation framework for the conceptual product design stage to acquire system reliability information in timely manner. During early stage, reliability performance deals with both known and unknown failure rates and component-level and subsystem-level failure estimate to predict system reliability. A technique for performing life testing simulation using Excel spreadsheet has been developed under the such circumstances. This paper also discuss the results obtainable from this method such as reliability estimate, mean and variance of failures and confidence intervals. The resultant of this reliability prediction system is mainly benefitting small and medium-sized enterprise's field engineers.