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ISSN : 2005-0461(Print)
ISSN : 2287-7975(Online)
Journal of Society of Korea Industrial and Systems Engineering Vol.34 No.2 pp.68-75
DOI :

공급 사슬 환경에서 중소 제조 기업의 가격 결정 전략에 관한 연구

황승준*, 김태영**, 금병찬 ***
한양대학교 경상대학 경영학부*, 동양미래대학 경영학부**, 한양대학교 전략경영학과***

A Study on Pricing Decision Strategy of Small and Medium Size Manufacturing Company in Supply Chain Environment

Tai-Young Kim**, Hwang Seung-June*, Keum Byung-Chan***
School of Management, Dongyang Mirae University**
Department of Business Administration, Hanyang University*
Department of Strategic Management, Hanyang University***
[$AuthorMark7$]

Abstract

The purpose of this paper is to suggest a supplier and buyer's pricing decision strategy model with discount-policy over a long-term replenishment contract in a supply chain environment by small and medium size manufacturing company. We assume that the buyer has a superior economic power over a supplier and each agent in a supply chain is unaware of each other. The supplier proposes pricing decision strategy to induce the buyer to choose the terms of contract for the benefit of the supplier. Then buyer decides the terms of contract to maximize her profit considering supplier's discount-policy. We also present a numerical example to illustrate the efficiency of pricing decision strategy.

Reference