To maximize effectiveness of standardization activities, it is essential to set priorities for determined standardization work items in the next generation internet protocol television (NG-IPTV) technologies. In this study, the analytic hierarchy process(AHP) is employed and applied to ranking of NG-IPTV standardization work items as a multi-criteria decision making tool which involves comprehensive surveys. Survey results are analyzed and we identified a useful three level segmentation of standardization strategic plan which shows standardization work item priorities.