The objective of this research is to select the most effective technique from AMT (Advanced Manufacturing Technologies) and IMP (Innovative Management Practices) for improving manufacturing performance in shipbuilding enterprises. The research consists of several principal steps. The first step is to design critical criteria in evaluating manufacturing performance in shipbuilding enterprises. The second step is to develop sub-criteria of the critical criteria. The third step is to develop a four level AHP (Analytic Hierarchy Process) structure using the critical criteria, sub-criteria and techniques from AMT and IMP. The fourth step is to develope the pairwise comparison matrix by each level of AHP structure, which was based on survey data collected at the H heavy industry. And the last step is to select the most effective technique from AMT and IMP by using AHP analysis. The results of AHP analysis did not show clear difference in priority between techniques of AMT and IMP in terms of manufacturing performance of the shipbuilding enterprise. Thus, each critical criterion was assigned modified weights and examined the priority change of techniques by conducting performance sensitivity analysis.