As quality becomes a primary leading factor of organizational success, various management strategies have been introduced to improve quality competitiveness. Quality competitiveness, however, is difficult to measure and numerous organizations are struggling to set realistic improvement objectives. The primary purpose of this research is to propose a systematic approach to help the practitioners develop an improvement plan for their organizational quality competitiveness. This approach employs DEA(Data Envelopment Analysis) to evaluate relative efficiency among companies which make efforts to improve their quality competitiveness. It presents an integer programming model to elicit an optimal improvement plan for meeting a target level. A decision support system is also developed for the managers to plan a sequential improvement plan based on both DEA model and the integer programming model.