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ISSN : 2005-0461(Print)
ISSN : 2287-7975(Online)
Journal of Society of Korea Industrial and Systems Engineering Vol.25 No.1 pp.63-70
DOI :

구두제품 요구조사 분석을 통한 고객만족향상 방안 - 20~40대 여성을 중심으로 -

황인극, 김진호, 김용진
공주대학교 산업시스템공학과

A Study on Customer Satisfaction Improvement of Shoe Products by the Analysis of Requirement Survey


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Abstract

The purpose of this paper is to investigate the customer's requirements for shoe products using the survey method, to analyze customers' needs, and to supply information to make the shoe that they want. For this work, we made 38 survey items for the degree of shoe satisfaction, for foot care and shoe control, for shoe characteristics, and for shoe purchase in future. For the purchase of shoe products in future, customers in their twenties gave the highest score for shoe design among price, design, size, fashion, fitness, color, brand, so forth. However, respondents in their forties selected the degree of fitness instead of shoe design. In the question for the buying price of shoe products in future, all customers wanted shoe products between 30,000 won md 50,000 won.

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